Rebranding is not only looking at the future, you need to know how to read the past and identify a story, both in its facts and associated emotions.
Companhia Torres Novas is the story of a family, and a brand that was familiar to us all. We remembered the towels, as well as their iconic label. This weighed on the creative process, making it an interesting work of balance, where we tried to preserve the old reliability, while giving it the necessary shape for the years to come.
